## Beyond scans
Most teams still report lead counts. Here's what to track instead: pipeline created, meetings booked, cost per SQL, brand lift, and post-show close rate.
Fodego · 15 June 2026
The 5 trade-show ROI metrics that actually matter
Fodego · 15 June 2026
## Beyond scans
Most teams still report lead counts. Here's what to track instead: pipeline created, meetings booked, cost per SQL, brand lift, and post-show close rate.